Lassen International Announces Innovative Licensing Program

Lassen International, founded by world-renowned artist, Christian Riese Lassen, is pleased to announce a new international licensing program led by CEO, Jona-Marie Price.   Price was President of Lassen International when the company became preeminent in licensing Lassen's underwater and seascape artwork throughout the world in 1988 and is thrilled to have rejoined the Lassen team in 2003.

The three core elements of the program include:

·       A new series of artwork entitled Beyond Hana’s Gate, the first chapter of a series, expected to be complete by the end of August 2003.  Beyond Hana's Gate was recently registered with Lassen collectors and is already among the company's most successful new editions.

·       The Image Essence series, combining Lassen’s traditional work with contemporary images.

·       The Lassen Composite Program, including reconfigured elements from original Lassen works, therefore creating new images.  This innovative approach allows Lassen to apply images to all types of various licensed products in the stationary, apparel, home products, gift-wrapping, home bedding and fabric categories.  In addition, Lassen will bring this approach to China and Korea to introduce Lassen licensing in the apparel, home goods, electronic media and video game categories.

The new licensing campaign kicked off at the LICENSING 2003 tradeshow in New York at the Jacob Javits Convention Center where many of Lassen's new artwork programs were showcased.  Additional shows will feature Lassen’s new programs including the Earl’s Court Exhibition Center in London on October 28 & 29, 2003 and the Asian Licensing Show on November 4-6, 2003.

About the artist: Christian Riese Lassen is the most successfully

 licensed artist in the world today, with more than 70 licensees worldwide. Major sponsors and alliances include the Walt Disney Company, MCA Universal, Sumitomo Bank, National Panasonic, JVC Victor, and American Greetings. Lassen’s images adorn hundreds of product categories, including: Backpacks, bank checks, beach towels, bookmarks, calendars, candy, CD ROMs, ceramic mugs, clocks, collector plates, dive gear, balloons, gift bags, jewelry, magnets, mouse pads, neckties, needle art, screen savers, shower curtains, telephone cards, umbrellas, water globes, wristwatches and post cards.

Release Date: 2:00PM (HST) August 14, 2003
Release Number: CRL-2003-32

Contact:

Jona-Marie Price
Lassen International Inc. Las Vegas, NV
(Phone: 702/869-1062; E-mail: jonamarie@lassenart.com)

Please visit our website at: www.lassenart.com